Looking back, looking forward

Kirsti Lindberg-Repo sanoo. Kuva: BENJAMIN SUOMELA HS

Looking back, looking forward. This 2014 interview with Helsingin Sanomat, outlined the benefits that a strong brand brings to a company. Especially during times of uncertainty, corporate management should consider what their brand and message is. 

"Marketing expert: Finnish companies lack a clear message"

According to adjunct professor of marketing and branding expert Kirsti Lindberg-Repo, executive management in Finland does not value branding as highly as in Sweden.

To read the full article in Finnish, visit Helsingin Sanomat.